Case study

Data-Driven Lending Strategy Delivers $2.1M in New Auto Loans

CommonWealth Central Credit Union wanted to deepen member relationships and drive growth across multiple loan products—but they needed a way to do it with precision. With ProBridge, they leveraged data-driven insights and personalized campaign strategies to identify key opportunities and act on them quickly

Key Points at a Glance:

• $2.1M in new auto loans
• 3,000+ total campaign responses
• 6% of funded loans from members with no prior loan relationship

In this case study, you’ll explore how CommonWealth Central Credit Union used ProBridge’s data-driven approach to go beyond traditional marketing and identify real loan growth opportunities. You’ll also learn how ProBridge helped the team turn insights into fast, effective action that strengthened member relationships and delivered long-term value.