Case study

Trellance Helps Create Increased Spending Opportunity 

CommonWealth Central Credit Union has been a long-time partnership, they were able to identify areas of need for their members. One such need was a credit card card portfolio analysis that led to a credit limit increase from qualifying members. Thanks to the credit limit increase program, CommonWealth saw increased spending from their members - over 100% in low spend members and around 20% in high spend members. Overall, they achieved a 25% total spend increase among all members. 

What's covered in the case study?

• Long-term effects of the credit limit on member spending
• A/B testing highlighting how the credit limit increase affected member spending habits
• An algorithmic approach to applying credit limit increases

"With Trellance, it's been great to share our thoughts and ideas and watch them use their experise to bring those ideas to life with consumable data and future action steps." Jennifer D'Amico, Chief Marketing Officer at CommonWealth Central Credit Union

In this case study, you’ll explore how CommonWealth Central Credit Union used ProBridge’s data-driven approach to go beyond traditional marketing and identify real loan growth opportunities. You’ll also learn how ProBridge helped the team turn insights into fast, effective action that strengthened member relationships and delivered long-term value.