Case study

Credit Union Transforms Data into Decisions with Dashboard Analytics

DuPage Credit Union needed better tools to uncover opportunities hidden in their data. With Probridge, the credit union gained real-time analytics that improved efficiency, and deepened member engagement, and supported long-term growth. 

Key Points at a Glance:

• Leveraged behavioral and transactional data to uncover member trends and identify growth opportunities. 
• Hyper-targeted messaging
• Helped attract new borrowers while strengthening engagement with existing members

DuPage Credit Union partnered with ProBridge to modernize its data infrastructure and gain deeper insights into member behavior. ProBridge delivered comprehensive dashboards and six years of historical analysis, covering membership trends, product penetration, lending, and deposits. With this data-driven approach, DuPage strengthened its credit card portfolio, improved marketing campaigns, and enhanced overall scalability and performance. The partnership empowered DuPage's management team to make more informed decisions and achieve sustained growth.