Case study

Credit Union Boosts Auto Loans by $1.3M with Personalized Member Outreach

DuPage Credit Union needed to drive auto loan growth—but wanted to avoid generic, broad-based marketing. With ProBridge, they tapped into predictive analytics to identify members most likely to respond and deployed a personalized campaign in just two weeks.

Key Points at a Glance:

• The use of behavioral and transactional data to pinpoint loan-ready members
• Hyper-targeted messaging
• How this credit union attracted new borrowers and deepened existing member relationships

In this case study, you’ll discover how DuPage Credit Union partnered with ProBridge to quickly execute a high-performing auto loan campaign. By targeting members most likely to borrow, they generated $1.3 million in new loans—25% of which came from members who had never held a loan with the credit union before. You’ll also see how the campaign was launched in just two weeks, delivering strong ROI without overwhelming the internal team—proving the power of precision and speed in modern credit union marketing.