Case study

Precision Targeting Drives $3.5M in Auto Loans by Launching a High-Impact Campaign

Financial Partners Credit Union was looking to increase auto loan originations—but they needed a way to do it quickly and efficiently, without overloading their internal team. With ProBridge, they launched a targeted campaign focused on members most likely to take action. 

Key Points at a Glance:

• Identify loan-ready members through predictive modeling
• Launch a turnkey campaign with minimal staff involvement
• Personalize outreach to improve response rates and conversions
• Measure performance and ROI clearly at every stage

In this case study, you’ll discover how Financial Partners Credit Union used ProBridge’s predictive data and personalized campaign strategy to generate $3.5 million in new auto loans from a single campaign. With 29% of those loans coming from members who had never held an auto loan with the credit union before, you’ll learn how precision targeting can drive both immediate results and long-term relationship growth—with minimal lift from internal teams.